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A Quick Byte with… Becca Davidson (Morrison Scotch Whisky Distillers)
Launching an inaugural single malt whisky release is more than the contents of the bottle, though it helps if the whisky is nothing short of sublime. And managing a portfolio of whisky brands requires the ability to echo each brand’s identity to whisky drinkers, with a very specific tone of voice.
On this week’s “A Quick Byte with…”, I caught up with Becca Davidson, Junior Brand Manager for Morrison Scotch Whisky Distillers, to discuss the launch of Aberargie distillery’s first release this year, and what it takes to juggle multiple brands from a family owned whisky company with a long and impressive legacy.
We talked about the day to day life of a junior brand manager, the expectations from launching an inaugural single malt, social media, the state of whisky festivals, Espresso Martinis & whisky cocktails, as well as Becca’s experience of the whisky industry.
Pour a drink and pull up a chair.
Cheers,
Fraser. 🥃
