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Rei Inamoto, founder of global innovation firm, I&CO and former chief creative officer at AKQA, on the shift from storytelling to trusted differentiation as a core brand strategy. The author of "Brand Shift" says that the rise of short videos, personal brands, product-as-content and increased consumer expectations has changed the very nature of storytelling and made trust a premium in a world where information is murky. While our human obsession with storytelling over thousands of years is important in marketing, he argues it is the notion of trust and how a company positions itself as trusted differentiation that really matters.
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Dr. Ami Bhatt, Chief Innovation Officer at the American College of Cardiology and FDA Digital Health Advisory Committee chair on the rise of telemedicine and AI in healthcare. The Harvard and Yale trained cardiologist explains how and why to build the frameworks which determine how AI and digital h…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Publicis Groupe ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
