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Ten years into building Krochet Kids intl., Kohl Crecelius hit a wall. Revenue plateaued. Donors said the self-sustaining model didn't need their money. And the thing that made the brand special was the thing holding it back.
So he rebuilt from the ground up. The result: KNOWN SUPPLY, a certified B Corp that helps nonprofits, brands, and companies make ethically produced merch, supporting thousands of makers worldwide.
Guest co-host Jason Locy of Whiteboard joins Jon for this one.
In this episode, you'll hear:
- Why your org's "unique differentiator" might be the very thing limiting your impact
- How to know when it's time to partner instead of doing it all yourself
- The surprisingly human metric Kohl trusts most to measure impact
- Why ditching scale as your definition of success is the key to long-term sustainability
You'll walk away with permission to loosen your grip, and a clearer path to doing what you do best. 🩵
Episode Highlights:
- (0:45) Meet guest co-host Jason Locy
- (4:33) Kohl's story: crochet hooks, Uganda, and a human story
- (8:20) The 80/20 model and the 10-year plateau
- (12:52) Rebuilding from the ground up: the birth of KNOWN SUPPLY
- (17:35) The "man in the mirror" question: what are we actually good at?
- (19:20) Keeping your soul while letting go of control
- (24:35) How to measure impact: jobs and thank-you notes
- (31:40) A moment of generosity: mentors who believed early
- (35:13) One good thing: ditch scale for the sake of scale
Episode Show Notes: www.weareforgood.com/episode/752
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