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Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades.
When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks).
In this episode, I'm talking with book strategist Holly Ostrout about what it actually takes to write a book that works for your business. We dig into the misconceptions that trip up smart entrepreneurs, the frameworks that make books convert, and why the funnel after the book matters more than the book itself.
In This Episode, We Talk About:
- Why 20% or less of your book revenue comes from actual book sales
- The biggest misconception entrepreneurs have about books (spoiler: it's not about bestseller status)
- Why most books fail to generate leads (and how the Heroine's Journey framework fixes it)
- How adult learning theory shapes a book that actually creates results
- The funnel strategy every business book needs on the back end
- The common denominator behind the books that keep selling.
CONNECT WITH OUR GUEST:
Stop being the best-kept secret and Write the Book That Makes You THE Authority in Only 6 Weeks. This will open doors your expertise alone can’t…the speaking gigs you’ve been pitching for, media visibility you’ve been building toward, and clients who show up to calls already sold on working with you.
→ Take the QUIZ: https://www.hollyostrout.com/quiz/
→ Connect with Holly on IG: https://www.instagram.com/hollyostrout/
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/
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