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Veterinary Health: Embark • Ameesh Desai
What happens when pets become family – and when science gives us more information about them than ever before?
Amish Desai, CEO of Embark Veterinary, joins UnNatural Selection to explore the transformation of pet health from breed identification and DNA testing toward personalized, preventative care.
We talk about the humanization of pets, changing demographics, the explosion of pet spending, genetics, epigenetics, AI, telemedicine, behavioral data, and the emerging role of community in pet care.
But the deeper lesson extends far beyond pets.
When customers are overwhelmed by information and choices, the competitive advantage may no longer be having the most data or the most products. It may be the ability to turn complexity into context, insight, and action.
Amish also explains how AI is collapsing experimentation cycles – and why that could fundamentally change how companies innovate and compete.
