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Implementing AI without a clear business strategy is just an expensive experiment. Mark Sims, founder of Consult MSG and former CIO at Scotts Miracle-Gro, joins the host Michael Marchuk to unpack what organizational readiness for AI actually looks like beyond the fear of missing out.
In this episode:
The diagnostic question that reveals your analytics maturity: "How long to answer the 7th-best-selling product in the Southeast?"
Why there's no worse executive frustration than two people with two versions of the truth
Real ROI examples: AI voice outreach mining the long tail for a $100M company
Starting with governance: what employees should never put into LLMs
The "cool hammer, let's find nails" trap — falling in love with problems, not solutions
Vibe coding's hidden cost: today's AI-built tool is tomorrow's Access database
Why IT must move from last-check goalie to collaboration partner from the outset
The legal wrinkle: why some general counsels don't want every meeting transcribed
Your first 30 days: get going, get organized, and fail fast
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