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In this episode of The Wedding Frame, Lisette Gatliff sits down with photographer and filmmaker Nicole Back of Nicole and Photo to talk about how diversification has shaped her wedding career, from starting in corporate construction management to moving into wedding planning, photography, and eventually videography. Nicole shares how working across multiple roles in the wedding industry has given her a stronger understanding of timelines, vendor collaboration, and client experience, while also helping her build a more sustainable and in demand business. She also opens up about her experience growing a multi-service brand, including why videography quickly became a major driver of bookings, how she approaches content creation, and what it looks like to manage a busy creative business with intention and systems.
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