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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with April Seifert — PhD in social cognitive psychology and founder of Sprocket — to explore the psychology behind sports fandom and what truly drives fan engagement. From why brands keep missing the mark in market research to how teams can move casual viewers up the loyalty ladder, April unpacks the hidden forces shaping modern fan behavior. She also shares how psychographic data is reshaping sponsorship strategy, helping brands connect with fans on a deeper, more emotional level — and why that’s the key to unlocking real ROI.
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ค้นหาตอนที่ผ่านมา
ค้นหาตอนที่ผ่านมาของ The Transaction Report with Steve Feuerstein
ตอนอื่นๆ ใน PODCAST นี้
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ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Steve Feuerstein, Host ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
