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What does it really take to build an eight-figure business in an industry most people call boring... and could your personal brand be the advantage you’re overlooking?
Welcome to the very first episode of The Thinking Behind It, the podcast hosted by Lisa Macqueen, CEO of Cleancorp, an eight-figure Australian commercial cleaning company, entrepreneur and recognized marketing authority in the global cleaning industry.
To launch the show, we’re turning the tables. Lisa takes the guest seat as Lani Johnson sits down with her to unpack the thinking, decisions and unconventional marketing strategies behind Cleancorp’s growth.
When Lisa joined Cleancorp, it was turning over around $700,000 a year. Within two years, that figure had grown to more than $2 million. Today, Cleancorp is an eight-figure business, and Lisa believes one of the biggest opportunities for business owners isn’t being better than the competition. It’s being different.
In this episode, Lisa shares why a personal brand is no longer optional, how LinkedIn and social media can create real business opportunities, and why showing up online is changing how customers discover and choose who they work with.
In this episode, you’ll discover:
- How Lisa became known as a marketing authority in an industry where most owners never think about marketing.
- The moment she realized her personal brand was actually driving business.
- What a bad LinkedIn profile really costs you, and what a great one looks like.
- What to post when you think your industry is too boring for social media.
- How often to post, and how to stay consistent while running a business.
- How Lisa uses AI to create content without losing her voice.
- Why Google reviews and your online presence matter as much as your social media.
- The first three things to do if you’re starting from zero online.
Whether you’re a cleaning business owner, entrepreneur or business leader looking to grow, this conversation will challenge how you think about marketing, visibility and standing out in a crowded market.
Because sometimes, being different is better than being better.
CONNECT WITH LISA MACQUEEN
Follow Lisa on LinkedIn for more insights on business growth, marketing, personal branding and building a business that stands out.
LinkedIn: https://www.linkedin.com/in/lisamacqueen/
READY TO TAKE YOUR BUSINESS FURTHER?
Run a cleaning business? Learn the systems, templates and playbooks behind Cleancorp, with a live coaching call with Lisa every week inside UNLOCKED.
UNLOCKED Program: https://coaching.cleancorp.com/unlocked
ABOUT THE THINKING BEHIND IT
Hosted by eight-figure entrepreneur and Cleancorp CEO Lisa Macqueen, The Thinking Behind It goes beyond the success stories to explore the decisions, strategies, challenges and unconventional thinking behind building successful businesses.
From entrepreneurship and leadership to marketing, personal branding, AI and business growth, Lisa shares the thinking that drives results through candid conversations, practical insights and lessons from her own entrepreneurial journey.
Follow The Thinking Behind It on your favorite podcast platform so you never miss an episode.
สำเนาบทสนทนา 🔗
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You've built something that is genuinely rare, which is a business with a soul.
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Lisa McQueen, thank you for joining me today on the very first episode of The Thinking Behind It.
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Look, within two years, we've um grown to over two million dollars a year.
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But the reason that we continue to grow might surprise some people.
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You became known as th…
