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In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries.
What You’ll Learn:
- How to transform sustainability from a corporate initiative into a commercial advantage
- Why local knowledge and indigenous traditions can become powerful differentiators in global markets
- How to balance rapid transformation with organizational clarity using the 40-40-20 leadership approach
- The three major disruptions reshaping business
- Why successful innovation requires both crazy people and practical operators to create dynamic equilibrium
- How to structure innovation around consumer pain points rather than traditional product categories
Manuel Rios Krauss is Chief R&D and Innovation Officer at Natura, leading the company’s transformation through regenerative science, biotechnology, and Amazon-powered innovation. With over 20 years of global experience in the beauty industry, including at Unilever, he combines deep expertise in product innovation and sustainability with a passion for emerging technologies. He also co-founded Deep Blue BioTech and advises next-generation materials ventures like Cambrium.
Episode Resources:
