เกี่ยวกับตอนนี้
Is your brand brave enough to break the rules, or is corporate comfort killing your growth? 📉🥊
This week on The Owlgorithm, JC Perez and David Verjano provide a front-row seat to the "Ringside Rundown." We are diving into what happens when brands intentionally brush up against friction points to dominate consumer attention, from irreverent bathroom wipes to century-old automotive icons.
On this week's agenda:
- The Dude Wipes Blueprint: Why leaning into raw, self-deprecating, and polarizing marketing positions a product uniquely on the retail shelf.
- The 100-Year Glow-Up: A deep design deconstruction of Cooper Tires’ visual refresh. We discuss how to handle legacy brand equity and update historic assets for modern media environments.
- The Algorithmic Takeover: Why artificial intelligence is moving past the "creative assistant" phase and entirely owning ad variations, data targeting, and optimization models.
- Ringside Business Intelligence: How modern creative agencies and brand leaders can remain indispensable when automated systems control distribution.
CHAPTER TRACKS:
00:00 – The Ringside Intro
05:15 – Breaking Hygiene Taboos with Dude Wipes
18:40 – Century-Old Design Logic (Cooper Tires)
32:10 – Automated Creative Funnels & AI Ads
46:55 – Strategic Distribution in 2026
Hosted on Acast. See acast.com/privacy for more information.
ภาษาอังกฤษ
สหรัฐอเมริกา
สำเนาบทสนทนา 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ตอนอื่นๆ ใน PODCAST นี้
Is your marketing too "perfect" to be trusted? 🤳🍔
In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest "vibe shift" in 2026 branding: The Anti-Campaign. We’re moving away from high-gloss production and leaning into the raw, messy reality of consumer lif…
Can a 1970s tagline save a modern brand? 🦉🔥
This week on The Owlgorithm, JC Perez and David Verjano are breaking down a massive week in branding and business. From Tostitos ditching real-world photography for bold illustrations to the return of BIC’s most iconic slogan, we’re looking at the strateg…
Is your brand a signal or just noise? 🛒🦉
In this episode of The Owlgorithm, JC Perez and David Verjano dive deep into the world of Consumer Packaged Goods (CPG) following one of the year's biggest industry events: Expo West 2026.
The natural products industry is undergoing a massive shift. We’re mo…
The Owlgorithm is live and we are breaking down how brands are rewriting the rules at the start of the year.
In this episode, Cultura Creative partners David Verjano and JC Perez unpack three shifts shaping brand and culture right now.
Anti-resolution marketing and why brands are rejecting traditio…
This week on The Owlgorithm, we break down the brand plays that feel bigger than the moment.
We are talking Olympic ads and how brands are approaching the biggest global stage in sports. Who showed up with strategy and who just showed up.
We dig into the latest sports rebrand and what it tells us a…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Cultura Talks ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
