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On this episode of Midnight Founders, we sit down with Eric Dahl, founder of Athlete5, a platform built to help elite athletes navigate one of the biggest transitions of their lives: what comes after sports.
Eric shares how his experience across business, leadership, marketing, and athletics led him to create Athlete5 and why so many athletes struggle with identity, purpose, and direction when their playing days come to an end.
We dive into the lessons that translate from sports into business, finding purpose beyond competition, building a new identity, and creating a life that’s successful both professionally and personally.
Whether you're an athlete, entrepreneur, or simply navigating a new chapter in life, this conversation is all about using what you've learned in the past to build what comes next.
