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Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we shine our flashlight on this particular pillar of your marketing Identity–workmanship–and explain how you can transform this value into an interrupting, engaging, and lucrative ad. Not sure you remember what Rich means by Identity when it comes to marketing, or completely baffled when I mention 5 pillars? Don't worry. We start the clip show with a refresher: Rich gives his best Identity spiel and then we define the 5 Pillars. Spoiler: They include your products, workmanship, bedside manner, core values and other services like charity. After we're all on the same page again, Rich shares three examples of traits that fall under the workmanship pillar. From slowing down for quality to outperforming standard installers to taking training seriously, you'll hear ads that will blow you away.
