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A significant method to achieve HyperLeverage is through the use of technology. But just using technology does not by itself represent leverage. At least not leverage to the highest degree. What I call HyperLeverage.
And why? - because more often than not, we are not utilizing the technology to its fullest capacity or we have not implemented a systematic and intentional approach to utilizing the technology for a specific objective and measured it's effectiveness.
On this episode I have a conversation with the head of a company that actually HyperLeveraged an existing technology, one not developed specifically for their industry. It's the story of how a company, Greneker, changed the way that store mannequins - what were often referred to as 'dummies' where developed, modeled and produced. Their story is a story of how they leveraged an existing technology, 3D printing, and adapted it to meet their specific needs. In a short time Greneker embraced 3D printing to replace the decades old and time consuming system of using clay armature sculpture to create mannequins. And it transformed their business.
I have a conversation with Greneker President, Steve Beckman, on how this came to be and the ramifications of leveraging 3D Printing to bend the business curve to his advantage.
Links & Topics Covered in This Episode:
- Why Greneker had to find a new technology to leverage
- How the use of 3D printing employed the 4P's of HyperLeverage
- What Greneker did to leverage 3D printing
- What were the tangible and intangible results HyperLeveraging 3D technology
- The future use of technology to make mannequins smart and no long dumb
- More information on Greneker's use of 3D printing - http://bit.ly/2IwHf3R
