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In episode #170 of ðïļThe Business Case For Womenâs Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze whoâs in the stands at sporting events.Â
The CrowdIQ team recently released a groundbreaking new report titled, âQuantifying Female Sports Fansâ that reveals just how powerful and distinct female sports fans truly are.
In this episode, Rachel & Katherine share:
- ð What 300,000 fan data points reveal about how women engage with sports in-venue.
- ðĄ Why female fans spend 5x more than the average sports fan â and what that means for teams, venues and sponsors.
- ð How womenâs sports crowds are now 60% female, while menâs sports are trending toward a 50/50 gender split among younger fans.
- ð° Where the biggest sponsorship and merch opportunities lie among female fans.
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
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āļāđāļāļŦāļēāļāļāļāļāļĩāđāļāđāļēāļāļĄāļēāļāļāļ The Business Case For Women's Sports
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In episode 197 of ðïļThe Business Case For Womenâs Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football.
From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career brâĶ
In episode 198 of ðïļThe Business Case For Womenâs Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon.
As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career brâĶ
For a very special 200th episode of ðïļThe Business Case For Womenâs Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime.
After a remarkable playing career that spanned five WomeâĶ
In episode 201 of ðïļThe Business Case For Womenâs Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.
LaChina has been telling womenâs basketball stories for tâĶ
In episode 199 of ðïļThe Business Case For Womenâs Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.
From women-specific cleats to injury prevention research, Dr. Richards is working tâĶ
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