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Welcome to Part 1 of our series on working with interior designers! For artists, understanding how to connect with these professionals can truly transform your business. In this episode, I share my insights from years as an artist and working for firms like Courtney Agosti Interior Design, plus coaching many of you. We're covering everything you need to know before you land that first project.
I'll explain why being memorable is key, drawing on examples like a fabric vendor's unique packaging and artist Shelby Hamilton's studio proximity. Learn my top recommendation for initial outreach: a compelling PDF portfolio. This isn't just a website link; it's a tailored document that fits how these experts already track vendors, including your work, commission process, and trade discounts.
Discover how to research and find the right partners, starting local, and why you need to reach out to many to get a 'yes.' I'll also share tips on personalizing your emails and even sending a small, memorable physical gift to your ideal contacts. Don't discount smaller to mid-size studios; they can offer consistent business and strong relationships.
Finally, I'll walk you through setting up an organization spreadsheet to track your communications and follow-ups – an important step for closing more deals. Stop relying solely on Instagram; proactively get your artwork in front of potential clients. Your homework: create your PDF portfolio, develop your outreach list, and start sending those emails. This is the jumping-off point for a truly successful full-time art business.
Subscribe to the Art Coaching Club Substack for more detailed tips and templates. Join me next week for Part 2!
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