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What if affordability isn’t just a financial aid strategy, but a positioning strategy? In this episode, we sit down with Nicole Barron, Senior VP of Enrollment Management at Roosevelt University, to unpack the Roosevelt Pledge, a program guaranteeing free tuition for qualifying students. What started as a tuition reset became a clear, compelling promise that now drives nearly 40% of their application pool. Nicole shares how Roosevelt turned complexity into clarity, using financial aid modeling, competitive data, and thoughtful marketing to increase enrollment, improve retention, and grow net tuition revenue all at once.
Join us as we discuss:
- [2:08] How Roosevelt moved from a tuition reset to affordability positioning
- [11:14] Internal buy-in and making the case for an affordability pledge
- [16:29] The full-cycle impact and future outlook of the Roosevelt Pledge
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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
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