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This week, we are thrilled to bring you an exclusive interview with Lauren Arthurs, the Irish influencer who has created her own app to solve what most influencers and content creators struggle with: the lack of a one-stop solution to edit and manage content.
Lauren Arthurs is a fashion and lifestyle influencer from Ireland who started her career with a blog in 2012, and just recently launched her own app, LA Edit, to solve all the inefficiencies related to content creation.
We explore the work routine and the behind the scenes of an influencer and how to organize yourself to create content, from sourcing inspiration all the way to managing your organic content around branded ad campaigns.
Brand partnerships 101: from finding the right match to understanding when brand partnership are successful, Lauren stresses the importance of authenticity and consistency to keep audiences engaged and ensure coherence in your online presence.
ABOUT
Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.
LISTENER BENEFITS
Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email hello@digital-luxury.com to organise your consultation.
NEWSLETTER & COMMUNITY REWARDS
Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/
THE TECH POWERED LUXURY TEAM
Producer & Host: Ashley McDonnell
Partnerships: Cliona Jordan
Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme
Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie
Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska
Newsletter: Beatriz Barros
Styling: Johanna Dooley
Styling Assistants: Cian Crowe and Alison Murphy
Social Media Management: Grace Slattery
Public Relations: Align Agency
Content Creation: Kinsman & Co
