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Jen Gurecki built the only women-owned ski and snowboard manufacturer in the world, and ran it for 12 years on sheer determination, a lot of fight, and zero insider advantage. Then, in the summer of 2025, two days before a flight to Kenya, she found out she had stage two breast cancer. Everything changed fast.
In this episode, Jen gets radically honest about closing Coalition Snow, going through chemo while running a business through Q4, and what it actually means to face your mortality and come out the other side asking different questions. She's not gutted. She's not hiding. She's building something new, and she has a lot to say about capitalism, climate change, creativity, and why community might be the only thing that saves us right now.
Highlights ✨
🎿 Why Jen closed Coalition Snow and why she refuses to call it quitting
🎗️ Getting diagnosed with stage two breast cancer, going through chemo during Q4, and what survival actually looks like (hint: it's not remission)
💡 The book she's reading about quitting and why quitting at the right time probably feels too early
🌍 Zawadisha, her women-led microcredit org in Kenya that's been running for nearly 20 years and why that's her definition of doing hard things
❄️ Climate change, the snow sports industry, and why she's done fighting for a space that isn't ready to evolve
💰 The capitalism rant you didn't know you needed — on growth, enough, and redefining success on your own terms
🎨 What Far Out is: a marketplace, group adventures, and original art rooted in creativity, connection, and culture
🤝 Why community is the antidote to rugged individualism, especially right now
🩺 Dense breasts, mammograms, and the MRI that saved her life
Find Jen + Far Out + Zawadisha:
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