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In this episode of Subscription Ecommerce Live, we talked with Andrew Forman, CEO & Co-founder of Givz, about dumping discounts for donations to increase your social good and customer LTV.
We discussed:
- How discounts on the first order can decrease overall LTV, and how to avoid this phenomenon
- Why customer agency is so important in today's landscape
- How social good can be woven in authentically overnight
- The math behind donation incentives and how they work in the real world
About Andrew: Andrew is on a mission to help companies drive sales and avoid discounts while building their brand image. He is CEO & Co-Founder of Givz, an ecommerce marketing platform that helps Shopify sellers give shoppers the option to donate to charity with their purchase.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce).
Timestamps
1:31 - Andrew's journey to founding Givz, the company's values, and how it helps ecommerce businesses stop running discounts, build goodwill with customers, and increase profits
9:41 - How social good can be woven into your company authentically
13:21 - How brands can leverage donations without coming across as opportunistic
18:02 - How discounts on the first order can decrease overall LTV
21:51 - Quick math breakdown of how the option to donate to a charity works
23:24 - Why customer agency is so important in today's landscape
30:03 - How a donation service can fit in to subscription selling
39:29 - The math you'll want to do if you’re considering adding donations
48:21 - Building customer segments based on what they’ve donated to previously
49:23 - How Recharge sellers can get setup with Givz (and possibly use both Givz and ARPU together)
52:21 - Where to find Andrew and Givz
