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Upper Hand builds award-winning innovative sports and fitness management software. They streamline day-to-day operations and eliminate manual and time-consuming tasks for fitness studios, sports facilities and sports academies. Upper Hand has found tremendous success, skillfully transitioning from a solid B2C company into a sought-after, growing B2B company.
Interested in learning about how they did it, I spoke with Kevin MacCauley, Founder and CEO of Upper Hand. We discuss their early pivot, their product roadmap, vertical growth focus, and their plans for future development in the ever-changing landscape of sports and fitness. Our conversation also moved into discussing the role of AI, data interpretation, Big Tech, and more, all of which I found engaging. I hope you enjoy it as much as I did.
Topics In This Episode
Navigating the challenges of evolving from a B2C model to a B2B model
Upper Hands’ current competitors
Focusing vertically for future growth, data handling and payment platforms
Engaging innovation and accuracy in the customer roadmap
Integrating valuable client education and leveraging analytics
Why Kevin sees AI, data interpretation, and action as integral to success
Analytics, technology regulation, ethics, AI, data storage, and Big Tech
Contact Info
Website: getupperhand.com
Email: kevin@getupperhand.com
Upper Hand (company) LinkedIn: linkedin.com/company/upper-hand
Kevin MacCauley LinkedIn: linkedin.com/in/kevinmaccauley
