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Jen Prosek has spent more than two decades helping build and protect the reputations of some of the biggest names in finance.
She is the Founder & Managing Partner of Prosek Partners, which works across private markets, asset management, venture capital, banking and technology — representing clients with roughly $70 trillion in combined AUM.
We sat down at the New York Stock Exchange to unpack how the most powerful firms and financiers build their brands, what destroys a reputation, how to recover when things go wrong, and why reputation has become even more important in the age of AI.
Jen breaks down the brand strategies behind Apollo, Citadel, Blackstone, Bridgewater and Meta; why Jensen Huang has become an ambassador for AI; how financial firms went from staying “under the radar” to spending millions on brand; and why VC firms are increasingly thinking like media companies.
We also get into crisis communications, when leaders should fight back versus stay quiet, why employees are one of the biggest reputation risks inside a company, the rise of podcasts and owned media, why LLMs are a comms strategy, and how founders should think about journalists.
Jennifer Prosek: https://www.linkedin.com/in/jennifer-prosek/
Molly O’Shea: https://x.com/MollySOShea
Sourcery: https://x.com/sourceryy
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YouTube: https://youtu.be/lJDb3bYkLfI
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Paid Endorsement. Brokerage services by Open to the Public Investing Inc, member FINRA & SIPC. Advisory services by Public Advisors LLC, SEC-registered adviser. Crypto trading provided by Zero Hash LLC, licensed by the NYSDFS. Generated Assets is an interactive analysis tool by Public Advisors. Output is for informational purposes only and is not an investment recommendation or advice. See disclosures at public.com/disclosures/ga. Matched funds must remain in your account for at least 5 years. Match rate and other terms are subject to change at any time.
