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This week in the business of podcasting:
- Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters.
- Amplifi Media’s Steve Goldstein shares takeaways from a live Gen Z focus group at Podcast Movement 2026, from “best-of-ing” through podcast clips to how young listeners search for shows and decide within 30 seconds.
- The Podcast Study 2026 finds only 8.6% of listeners would accept more ads to keep podcasts free. It points to host-read ads, VIP clubs, memberships and social media discovery as the next growth levers.
- A Wondery and SmithGeiger study of 3,000 U.S. adults finds 81% of creator fans trust their favorite host as much as, or more than, their close friends. It also shows why multi-episode brand partnerships and clips pay off.
To find links to these, and every article covered in this week’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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ตอนอื่นๆ ใน PODCAST นี้
Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a fr…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
Today in the business of podcasting:
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Today in the business of podcasting:
The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought m…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Bryan Barletta ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
