3. An Influencer's Perspective on B2B Influencer Marketing | JeeIn Youn

In this episode, we talk with JeeIn Yoon, a management consultant and career content creator with over 150k followers on IG and TT. We covered:

The untapped creator economy opportunity that is linkedIn

Defining (and sticking to) your aesthetic or your “brand” as a creator

How big tech ad platform are exploiting creators to make money on their influencer partnerships

Why the influencer role still feels very transactional- the lack of transparency between brands and creators on the budgets for boosting posts, and campaign performance

Why brands should focus less campaign attribution, and think of influencer marketing as more of a lever to move the needle on brand sentiment and buyer psychology

Why brands who have no creative briefs may have more success on their influencer marketing.