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According to the National Retail Federation’s ranking of the fastest-growing retailers in the U.S., Miniso took the No. 1 spot after growing its U.S. business by 52%.
Even more striking, five of the ten fastest-growing retailers on the list are foreign companies, with Asian retailers playing an unusually strong role.
In this episode of Retail Talks, we look behind Miniso’s growth and examine why its physical-store strategy is working so well. From licensed IP and collectibles to experience-driven stores, impulse-friendly pricing and locations that double as marketing channels, Miniso has built retail around discovery and emotion rather than efficiency alone.
For years, the retail industry has focused on frictionless shopping, self-checkout, apps, loyalty and now AI. Miniso suggests that another factor may matter just as much: making physical retail entertaining again.
This episode explores what Miniso’s rise tells us about the changing U.S. retail market — and what Western retailers can learn from the new generation of Asian retail concepts.
