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Brad Sheppard and Jason Urbanowicz are the founders and directors of Trainer HQ (formerly Create PT Wealth), Australia's #1 business coaching program for gyms and personal trainers.It all started in 2007, when two good mates decided to offer a premium business coaching offering that carried an investment of over $10k. At the time, all other coaching programs were charging in the high hundreds, and low thousands for program, and most 'experts' told them that it wouldn't work, because gyms and PTs would never pay that much for coaching.After 17 years, and 3400 coaching students helped, it's fair to say the theory that no-one would pay for high value coaching services in the fitness industry, has been debunked!In this fun-filled, entertaining episode, we unpack
- The evolution of their sales process from live events, and has moved to more online.
- Principles of running highly profitable live events and selling from stage
- After 2 decades as a mindset coach, Jason offers his insights into the mental approach to selling and how to cultivate and accelerate a state of certainty to lead prospects.
- Their journey from selling, to building a sales team of appointment setters and consultants that do the selling for them.
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