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Productizing Consulting Services with Robert Streeter
In this episode of the Consultants Growth Playbook, host Peter interviews Robert Streeter, head of theax.ai and an expert in consulting and tech. Robert shares his experience in business development, emphasizing the importance of productizing consulting services to create repeatable and scalable offerings. He discusses his journey from a product manager to an independent consultant and how leveraging his knowledge into frameworks, such as maturity models, has been pivotal for his success. They also delve into how Robert's new AI-enablement platform can streamline and enhance consultancy processes, making expertise more consumable and marketable. Robert offers practical advice for consultants starting their practices, stressing the need for clear, fast, and measurable solutions for clients. The episode concludes with Robert sharing his significant learning moments from his varied career, underlining the necessity of balancing innovation with practical client needs.
00:00 Introduction to the Consultants Growth Playbook
00:32 Robert Streeter's Approach to Business Development
02:19 The Concept of Productizing Consulting Services
04:50 Implementing Maturity Models in Consulting
11:44 Robert Streeter's Professional Journey
15:26 Challenges and Strategies for Independent Consultants
18:06 Leveraging Frameworks for Business Development
20:57 Leveraging Models for Consistent Client Engagement
21:21 Challenges in Targeting SaaS Companies Pre-Series A
23:03 Introducing the AI Enablement Platform for Consultancies
23:48 Building and Marketing Models with AI
25:31 Productizing Consultancy Services with AI
28:10 The Role of Thought Leadership in Client Acquisition
30:54 Frameworks and Models for Consultants
37:28 Mistakes and Lessons Learned in Consultancy
42:26 Final Thoughts and Contact Information
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