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What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing.
I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way.
Topics We Cover in This Episode:
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Why you might be missing opportunities that are right in front of you
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The subtle belief patterns that shape your results more than your skills
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A surprising way to make networking feel natural instead of draining
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How "luck" is actually something you can create on demand
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The hidden force that's really driving your motivation every day
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A simple mindset shift that can dramatically increase your persistence
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How to rethink failure so it actually works in your favor
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A powerful technique to challenge beliefs you've always assumed were true
Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back.
Resources Mentioned:
Order your copy of Give to Grow
Get the Supplemental materials for Give to Grow
Get a copy of your GrowBIG Playbook today!
Nir's website: https://www.nirandfar.com/
Beyond Belief on Amazon: https://a.co/d/06JkNWDy
To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/
