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Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US
Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping culture. Beyond managing headlines, she's also leading must-hear conversations with the industry's top voices as a host of Campaign US's Campaign Chemistry podcast.
In this episode of Question Everything, Luz breaks down what it takes to land on Campaign's Agency of the Year list, who's really making an impact on DEI in marketing, and how to get out of the inbox and into the headlines.
What you'll learn in this episode:
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Times when great creative wins awards over business results
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The conversation the industry should be having right now
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Why Campaign US's "Leading Women" matters
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Brands and agencies actually improving DEI in marketing
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Four keys to a winning Campaign US agency award entry
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Why your creative campaigns aren't scoring headlines
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Why the industry is in its indie era
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And, do Ad Age, Adweek, and Campaign really get along?
Resources:
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For an example of genius creative, watch Spotify's Spreadbeats campaign
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Our podcast episode with Pedro Lerma, Founder and CEO of LERMA/
