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Capital raising has become louder, faster, and easier to market. Gregg Gruehl says his team has responded by going back to something much older: trusted relationships.
Gregg brings a background in institutional industrial real estate and now works with Egan Gardner Development. His team recently broke ground on a 70,000 square foot industrial project in Cedarburg, Wisconsin, and is working on a 150,000 square foot project in Madison.
Gregg explains how the team decides whether to build, stabilize, and sell a project or work with capital partners that may hold an asset for seven to ten years.
He also shares what he has seen in the capital raising world. AI and social media have made it easier to create strong marketing, but good marketing does not always mean someone understands the deal. Gregg talks about situations from his consulting work where his team would not put its name behind an underwriting simply because a client could sell the opportunity well.
Key topics and takeaways:
- Why Gregg moved from institutional real estate into industrial development
- How his brother uses old school land sourcing, including knocking on property owners’ doors
- Why their Cedarburg project can serve smaller local businesses and data center suppliers
- Why trust matters more to their capital strategy than being the loudest person online
- How triple net leases can shift many property expenses to industrial tenants
- Why industrial vacancy can create a very different risk than multifamily vacancy
Guest information:
Gregg Gruehl is a partner involved with Egan Gardner Development. His background includes REITs, private equity, institutional industrial real estate, and consulting with industrial developers across the United States.
To connect with Gregg, search for Gregg Gruehl on LinkedIn. Gregg said his name is unique enough that he is easy to find, and he welcomes messages there.
Call to action:
Search Gregg Gruehl on LinkedIn and send him a message if you would like to connect.
