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The Emerald Kid
Episode 28 Now Available!
In this episode we traveled west on Hwy 299 to the notorious Humboldt community of Willow Creek to sit down with Luke @the_emerald_kid. Luke is the CEO and business mind behind the growing team at @dragon_w_matches.
This young phenom at 26 years old is a husband, father of three, holds a Bachelors in Economics / Masters in Strategic Sustainability and is a leader who is embarking on the relentless journey of cannabis entrepreneurship in the California regulated market.
We sit down to discuss his journey from once almost becoming a culinary chef to now becoming one of the lead minds behind this vibrant and committed team, all while juggling a young and growing family.
During our talks, Luke said something to me that has still stood out in my mind even today. “Knowledge without application is a waist.” Taking that idea, fueled by a deep passion for cost analysis and directly applying all his schooling into building a profitable and sustainable business in the most difficult cannabis markets in the country.
This young man faced a wall of adversity and road blocks during the permitting process. County officials would constantly modify laws/regulations, all while Luke and his team were in the middle of their permit process. Continually learning from this sequence of events he developed an aggressive and relentless relationship with local county officials.
Luke views this cannabis journey as building a project that has no end. Constantly trying to move upstream against the current on a river that has no end.
The best part of this always changing cannabis journey for Luke has been the ability to take all his closest friends and put them all on a substantial salary. “Put the right person, in the right position and learn to stay in your lane,” says Luke. “I have two ears, two eyes and one mouth, I intend to use them in that order.”
Join us for a spirited conversation about his personal journey, building a cannabis business and the joys of being a family man with great personal and professional responsibility.
Two Ears, Two Eyes, One Mouth.
The Emerald Kid
Mastered and Produced by @beatsbycanna
Content provided by @dirt.md @_cowboybrand_ & @trinitysungrown2
