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You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow. Marketing advice is constant and it takes a skill to sift through all of it to find what works for you and your business. An online digital marketing business will have different needs and marketing plans than a brick and mortar store. A service based business will be different than a product based business.
In this episode, I try to share how to consider this advice as optional only and how it's customizable.
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