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Co-Sell Orchestration: The New Imperative for Every Partner Team

Today, let’s dig in and explore additional dimensions of co-selling and what we believe to be the most important job to be done by partner teams, namely, driving co-sell orchestration. We’ll start with an overview of the different co-sell motions, each of which is unique.  Then, we’ll look at the tâ€Ķ

Referral is the Currency of Partnerships

If trust is the economy of partnerships, referrals are the currency. What is the point of building trust if it never results in a business outcome ðŸĪ·â€â™€ïļ? That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale. While referral programsâ€Ķ

Never Do Events Alone: How 6Sense is Winning the Event Game

When it comes to event planning - don’t make the mistake of going at it alone.  Why would you spend 100% and get 100% returns when you could spend 50% and get 200% returns? Everyone is striving to be unique while cutting costs, and the stress of delivering is real.  But it doesn’t have to be that wâ€Ķ

How Gong Wins by Surrounding Customers with Partners

Scrolling through LinkedIn, it's hard not to see Gong and its well-positioned brand.  What I saw this time though had a bit of a twist: Gong’s “Partner Month.” I immediately thought to myself: “Well, that’s interestingâ€Ķ a whole month? Just for partners? Heck yeah!” To find out more, I spoke wiâ€Ķ

Never Do Events Alone: How 6Sense is Winning the Event Game

When it comes to event planning - don’t make the mistake of going at it alone.  Why would you spend 100% and get 100% returns, when you could spend 50% and get 200% returns? Everyone is striving to be unique while cutting costs, and the stress of delivering is real. ðŸĪŊ But it doesn’t have to be thatâ€Ķ
āļ‚āđ‰āļ­āļŠāļ‡āļ§āļ™āļŠāļīāļ—āļ˜āļīāđŒ: āļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđāļĨāļ°āļ­āļēāļĢāđŒāļ•āđ€āļ§āļīāļĢāđŒāļ„āļ—āļĩāđˆāļāļąāļ‡āļ­āļĒāļđāđˆāđƒāļ™āļŦāļ™āđ‰āļēāļ™āļĩāđ‰āļĄāļēāļˆāļēāļ PartnerHacker āļ‹āļķāđˆāļ‡āđ€āļ›āđ‡āļ™āļ—āļĢāļąāļžāļĒāđŒāļŠāļīāļ™āļ‚āļ­āļ‡āđ€āļˆāđ‰āļēāļ‚āļ­āļ‡āđāļĨāļ°āđ„āļĄāđˆāļĄāļĩāļŠāđˆāļ§āļ™āđ€āļāļĩāđˆāļĒāļ§āļ‚āđ‰āļ­āļ‡āļŦāļĢāļ·āļ­āļĢāļąāļšāļĢāļ­āļ‡āđ‚āļ”āļĒ Listen Notes, Inc.