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NexChapter is the home of unfiltered wisdom from post exit founders. Recorded in The Republic Studio, this show is for founders who are scaling businesses and founders who have sold and are figuring out what the hell happens next. Each episode explores the real story behind the exit, the decisions that mattered, and the personal transition that follows when the deal is done.
In this episode, Raman Sehgal sits down with Joe Rideout. Joe is a software engineer turned entrepreneur. He co-founded Perpetua, a SaaS platform that automates advertising for brands on Amazon and other marketplaces. The company was acquired in 2021 and became part of Ascential’s digital commerce segment. In his next chapter, Joe is building at the intersection of technology and human performance while co-founding Burn Room, a Toronto-based fitness studio. He is a competitive marathoner and HYROX athlete, passionate about the intersection of ambition, health, and long-term performance. https://www.linkedin.com/in/joerideout/ What we cover:
- Lessons from a first exit where equity was exchanged for equity that did not fully materialise
- Why a great market will pull a product out of the team
- Discovering and doubling down on Amazon advertising at the right moment
- Understanding the importance of choosing the right co founder and founding team the second time around
- Structuring a deal with meaningful upfront consideration and an earn out aligned to performance
- The complexity of post acquisition integration when multiple companies merge
- The health cost of founder obsession and the stress that can continue after the deal
- Moving from intensity to intentionality in life after exit
Your host Raman Sehgal is the author of the best selling book The Floundering Founder, Toronto Chapter Lead at Post Exit Founders (PEF), investor, and founder of several niche firms and platforms in the pharma and biopharma services space, one of which he sold a majority stake in to private equity. He created NexChapter to capture the hard earned wisdom of founders who have been through an exit and are willing to share what really worked, what surprised them, and what comes next. Connect with Raman.
