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Most studios have teams, funding, and a publisher behind them. Abe Train has a laptop and a handful of contractors. In this episode, Kalie Moore sits down with Abe, founder of Trainwreck Labs, to unpack how a former head of business intelligence at HelloFresh became one of the most successful independent developers in daily browser games. Abe quit his job on the last day of 2021 with about six months of runway, and a month later Wordle took over the internet. He built Globle, a daily geography guessing game, posted it to one Reddit community, and watched it climb to over a million players a day at its peak. They get into why that post worked when the identical one in a bigger subreddit got zero traction, why most Wordle clones vanished while Globle stuck, and why the best creator marketing he’s ever had came from people he never spoke to, including a Thai TikToker playing an English word game and a biology teacher who plays Metazooa on camera every day.
The conversation also covers how Abe has built a catalog of daily educational games as the only full-time employee. He explains why a small, obsessive audience is more valuable than a big casual one, why players always ask for games to get easier but never harder, and what he learned moderating taxonomy debates in his Discord. On monetization, he shares why he almost refused to run ads, how he ended up running them on his own terms through Nitro, why players barely noticed when he did, and the rule he brought from HelloFresh about the complaints you never hear.. He also walks through how he barely writes code anymore, why there’s no AI-generated art in any of his games, what he learned shutting down his newsletter, and his plans for native apps, real-world events, and the Trainwreck Club subscription he gives to teachers for free.
This episode is brought to you by Appcharge, the payments platform built specifically for mobile gaming that processes over a billion dollars annually. Learn more here: https://www.appcharge.com/?utm_source=naavik&utm_medium=newsletter&utm_campaign=sponsorship_payments
We’d also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: https://www.dive.games/
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Who’s On:
Guest - Abe Train: https://www.linkedin.com/in/abe-train-81418714b/
Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/
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For more episodes and details: Podcast Website
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Sound design by Gavin Mc Cabe
Links mentioned: https://trainwrecklabs.com/
