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#1097 What happens when a CRO expert ditches slides, skips keynotes, and bets big on human connection in a post-Zoom world? In this episode, host Brien Gearin welcomes back longtime friend and fellow Cincinnati native Sahil Patel, CEO of Spiralyze, for a conversation that goes beyond CRO and A/B testing. Sahil shares a behind-the-scenes look at why his team decided to launch their first-ever live event, Above the Fold, and what it really takes to plan an in-person experience that people are excited to travel for. From choosing the right location and audience to designing hands-on workshops, pricing tickets, and balancing sponsors without ruining the attendee experience, this episode is packed with practical insights for entrepreneurs and marketers considering hosting their own live event — whether for 10 people or 1,000!
(Original Air Date - 2/2/26)
What we discuss with Sahil:
+ Why live events matter now
+ Craving human connection post-Zoom
+ Choosing the right event location
+ Designing workshop-only experiences
+ No slides, no keynotes philosophy
+ Attracting the right attendees
+ Inviting speakers with real reps
+ Pricing tickets strategically
+ Sponsors without killing the vibe
+ Creating a standout guest experience
Thank you, Sahil!
Check out Spiralyze at Spiralyze.com.
Follow Sahil on LinkedIn and YouTube.
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