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EP 09
With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies available, there are strategies for selecting the right platform and understanding how these systems fit within your overall business technology systems.
Today we discuss the concept of pace layering which provides a framework for businesses to organize and align martech systems with your business strategies. Understanding the concept of Pace Layering will help your company make timely and strategic business decisions with selecting martech systems. We’ll discuss key components of Pace Layering, how to apply it to your business and examples of how other businesses have utilized this concept.
Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP9
With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies available, there are strategies for selecting the right platform and understanding how these systems fit within your overall business technology systems.
Today we discuss the concept of pace layering which provides a framework for businesses to organize and align martech systems with your business strategies. Understanding the concept of Pace Layering will help your company make timely and strategic business decisions with selecting martech systems. We’ll discuss key components of Pace Layering, how to apply it to your business and examples of how other businesses have utilized this concept.
Detailed show notes, links and resources can be found at:
www.amawestmichigan.org/EP9
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ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก AMA West Michigan ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
