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After a long pause, I’m returning with conversations about what creativity is actually for. Not just how to grow faster or sell more, but why making matters in the first place.
In this episode, I sit down with UK textile artist and founder of No Rules Textile Society, Jayne Emerson. We talk about building a creative business without hustle, choosing depth over scale and creating something sustainable instead of chasing constant expansion.
Jayne shares how she moved from quietly selling textile samples to major fashion houses to openly teaching her methods and building a membership rooted in permission and play. We talk about “following the fizz,” turning perceived flaws into strengths, and why your art practice has to become non-negotiable if you want your business to feel aligned.
If you’re an artist or creative educator who wants a business that supports your life instead of consuming it, this episode will resonate.
You can connect with Jayne Here:
Website: https://jayneemerson.co.uk/
Instagram: https://www.instagram.com/jayneemersontextiles/
No Rules Society: https://www.norulestextilesociety.com/
Shout out to Aimee Stammers for the phrase "Follow the Fizz"!
It only happens once a year - The remarkable FREE experience starts July 23rd! Join Kellee for THE BIG SHIFT - an event for artists and makers who love to teach what they do and are ready for a clear vision of what business growth looks like in 2026! REGISTER HERE
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