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Sherry Goldman's guests are Shelley Spector, founder of the Museum of Public Relations, and "Ask Eddie," an AI-version of Edward Bernays, considered the founder of modern public relations. Sherry and Shelley discuss the newest edition to the PR Museum - Ask Eddie - and how AI was used to create the educational tool that enables professionals and students to learn about Edward Bernays and have him answer questions, in his own authentic voice, about himself, his contributions to the profession, and how his principles can be applied to PR today. Then Sherry interviews "Ask Eddie" - and Eddie responds to questions ranging from his opinion on the importance of PR, the ethical challenges facing PR pros today, the rise of influencers, social media, and paid content, and the impact of declining media outlets on society.
Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.
