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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues.
Those tips are:
1. Use a “me and/or them” mindset to filter what matters to you versus your target audience;
2. Apply the “O-K-So?” framework to your descriptions of the presentations you attended and are reporting on;
3. Brevity over bulk;
4. Share valuable materials you received at the conference, such as presentations and whitepapers;
5. Capture the conference "vibes;"
6. Write a compelling thematic headline; and
7. Be timely, but don't rush the final product.
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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com
Learn more about Copo Strategies at https://www.copostrategies.com
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