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Patrik Frisk is CEO of Under Armour, the US sportswear brand worn by top boxer Anthony Joshua, rugby star Maro Itoje and taekwondo champion Jade Jones that goes head-to-head with Nike and Adidas every day.
Frisk joined UA in 2017 to help get it back on track after sales growth stuttered. He oversees a global team of 15,000 and annual revenue of $5bn.
He joins James Ashton to discuss:
Taking the helm from UA’s long-serving founder Kevin Plank, who created his first T-shirt in 1996;
What he learns from the athletes that have become UA brand ambassadors;
Battling loneliness in leadership;
His last job, running shoe brand Aldo, and earlier years spent at Timberland and North Face;
And betting – and literally losing - the farm because of one of his business ventures flopped in his native Sweden. What are the lessons you take from failure?
For further details of this series, follow @leadingpod or go to leadingpod.com
James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now
Frisk joined UA in 2017 to help get it back on track after sales growth stuttered. He oversees a global team of 15,000 and annual revenue of $5bn.
He joins James Ashton to discuss:
Taking the helm from UA’s long-serving founder Kevin Plank, who created his first T-shirt in 1996;
What he learns from the athletes that have become UA brand ambassadors;
Battling loneliness in leadership;
His last job, running shoe brand Aldo, and earlier years spent at Timberland and North Face;
And betting – and literally losing - the farm because of one of his business ventures flopped in his native Sweden. What are the lessons you take from failure?
For further details of this series, follow @leadingpod or go to leadingpod.com
James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now
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ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก James Ashton ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
