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In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, Vice-President of RP. A new Deloitte study says CMOs are feeling optimistic about the U.S. economy, even if companies are spending a smaller portion of their budget on marketing; Adobe Marketo releases a new set of tutorials for Dynamic Chat; how can RevOps leaders prioritize and structure their teams’ workloads?; Surv-AI-vor by Mutiny is the latest marketing campaign to encourage B2B organizations to learn AI and might be the smartest campaign we’ve seen this year; is there value to A/B testing? The CEO of Linear says ‘no’; and more.
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Stay connected
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Links:
Top trends from the CMO Survey (Deloitte)
Key highlights of the new Adobe Dynamic Chat (Marketo)
Surv-AI-Vor by Mutiny (Mutiny)
The main problem with A/B testing - Karri Saarinen (Twitter)
