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In Episode 5 of KNOWN, we sit down with Abdallah Al Jouaid, award-winning finance reporter and journalist (former CNN BA and Forbes ME), to uncover the unspoken rules of finance journalism.
Abdallah takes us inside the fast-paced world of media, sharing what makes top-tier journalists actually open your pitch, the key strategies to build credibility, and how to navigate the diverse media landscape in MENA: from language nuances to local relevance.
Chapters:
00:00 – Abdallah’s personal journey in finance media
05:10 – Choosing your passion and advice on career switching
07:33 – Abdallah’s core value in journalism
10:37 – The Middle East media landscape
11:43 – Building a reputable brand and credibility
14:03 – Tips for young journalists
16:48 – Common traits of leaders Abdallah interviews
18:27 – Understanding MENA: Do’s and Don’ts
21:59 – What makes a story stand out
24:47 – Media convergence and news reporting
27:18 – Adapting in the era of modern media platforms
29:33 – Rapid-fire round
Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.
Find us:
KNOWN on Instagram: https://www.instagram.com/known__podcast
INPUT Global on Instagram: https://www.instagram.com/input.global
Abdallah Al Jouaid on LinkedIn: https://www.linkedin.com/in/abdallah-al-jouaid-9326bb180/
Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/
Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/
