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Devon Loftus is the founder of Moon Cycle Bakery, a sweet treat service that delivers hormone-supportive treats to people on their cycle. Devon and her team at Moon Cycle value celebration, empowerment, choice, and knowledge – and the power of a forking delicious brownie.
Stigma is used to isolate people, but Moon Cycle is combatting that through community. Together, these Moon Cycle Mamas are breaking down the stigma surrounding menstruation and femininity, striving to reunite people with the awesome power of being a woman.
The tools in their arsenal? Education, Matcha Coconut Bites, love, Sweet Potato Brownies with Chocolate Chunks, empowerment, and Chocolate Cup Sweetened with Ginger + Honey.
"Do right by yourself, even if it's not the most popular decision or other people don't quite understand. It's not always easy, but I think it's really important and it's where a lot of our self-empowerment and self-love come from." –Devon Loftus
We also discuss:
- What "hormone-supportive" ingredients are & how they can help
- How Devon was inspired to start the business during her Bachelorette party
- Taking Moon Cycle international
- Traveling to Europe to check out their bakeries
- Developing a community, in addition to product
- How stigma isolates us
- Food as medicine, on an emotional and physical level
- Devon's next big goal
- Common menstrual signs and cravings & why so many women crave chocolate
- How Moon Cycle Bakery is working to educate people on mooncyclebakery.com
- The ins and outs of subscriptions, distribution, and pricing
Resources:
- mooncyclebakery.com
- Instagram: @mooncyclebakery
- Facebook: facebook.com/mooncyclebakery
- Twitter: @mooncyclebakery
Devon Loftus's Bio:
Meet Devon Loftus – founder of Moon Cycle Bakery, a one-of-a-kind hormone-supportive natural sweet treat delivery service. Loftus launched Moon Cycle Bakery in 2017 with the goal of helping people regain their sense of self-care, and to help others find support during cycles that can be challenging and alienating. Recipe development is a team effort between Loftus and her team of experts, which include nutritionists, herbalists, and acupuncturists. Each ingredient is carefully selected to ensure maximum support of the female body during their time of the month. Treat delivery is synced up to customer's cycles and arrives at ones doorstep at the perfect moment.
"We care; we don't make claims," explains Loftus. "Moon Cycle Bakery is a small team of people who genuinely care about the well being of others, our bodies, and the knowledge that continues to support it. We all take the time to read studies, discuss recipes with experts, and collaborate with high-quality, integrity driven brands."
Where did the idea come from? During Devon's "west coast bachelorette party," her now husband, Brian, walked into the bar with a homemade 3 tiered chocolate cake with cookie dough icing and chocolate ganache.
Devon's friend tapped Brian on the shoulder and said, "I just needed to tell you, this is the best thing I have ever eaten. And I don't know if it's because I'm about to get my period or not, but I almost cried." Needless to say, Devon was completely in love with such an honorable and real reaction and with a huge smile Devon assured her: "Don't worry, Summer, we'll bring you a slice every month."
Prior to launching her own business, Loftus worked for a women's lifestyle website, and experienced the fast-paced life of the fashion industry. She started her own clothing line, which taught her how to collaborate, find factories, build a team, understand profit, and more. During this period Loftus battled a variety of severe health issues, triggered by work stress. She quickly realized the traditional 9-5 route was not conducive to her creativity and health, and learned how crucial self-care is. Loftus has a B.A. in Creative Writing and Journalism, and studied product development at FIDM.
In her spare time Devon works on her book, practices yoga (she is also a certified instructor), and enjoys connecting with nature. She currently resides in Tenino, Washington, in a tiny home on a farm with her husband Brian and dog Olive.
Just Forking Around is produced by Podcast Masters
