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Product marketing wasn’t an official job title until recently, but now that more companies formally recognize it, the demand for product marketers is through the roof!
Meet Heli Vyas, a product marketing manager at Precisely.
In this episode, Heli shares her journey from a chemical engineering background to becoming a product marketing expert, showing how she combines technical skills with creative storytelling. She breaks down the key responsibilities of her job, the skills you need to succeed, and how product marketing is changing.
This is a good time to become a product marketer, so make sure you watch until the end!
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WHAT IS JOB DICTIONARY?
Hey 👋 Job Dictionary is a free education platform showing you the 95% of jobs you’ve never heard of before, sharing in-depth interviews with professionals in a vast variety of fields, so you can see what the job is REALLY like through their personal experience and pick the best one for you. Visit jobdictionary.com to explore our vast selection of categories (launching this July 2024) and grab our Job Hunt Hacks to help you land your dream job.
⌚️Timestamps:
00:00 What does a product marketer do?
05:18 Product marketing is often unformalized, but now an official job title
09:36 Daily tasks a product marketer does
13:57 Busy seasons for product marketers
21:33 Tips for aspiring product marketers
24:36 Explore careers at Job Dictionary; follow us.
