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Ellie Norman is Formula E's CMO, having joined in October 2024 after a career spanning football's biggest club, Manchester United, the transformation era of Formula 1 under Liberty Media, and roles across media, entertainment and automotive marketing before that. In this episode she unpacks what she's learned moving between football and motorsport, why she believes the next wave of growth will come from a younger, experience-hungry fanbase, and how Formula E is using unconventional plays, like pairing 11 major personalities, including Brooklyn Peltz Beckham, with its race teams for a first-of-its-kind event in Miami, to reach audiences who've never watched a race before. It's a conversation about fandom, authenticity, and what it actually takes to build a sport's audience from the ground up. Episode recorded in February 2025.
