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What does it take to lead the marketing of one of the largest self storage operators in the nation—through a global pandemic, multiple billion-dollar acquisitions, and the dawn of AI? In episode twelve of the Inside Extra Space Storage podcast, McKall Morris sits down with Dayna Hathaway, Chief Marketing Officer at Extra Space Storage, to talk about her 26-year career building the Extra Space Storage marketing team from the ground up.
Learn how Hathaway thinks about the intersection of data and creativity, why she tells new managers to stop trying to be the smartest person in the room, how the National Solutions Center evolved far beyond a call center, and what she personally does when she hits a creative wall.
Follow the podcast:
Apple Podcasts: https://podcasts.apple.com/us/podcast/inside-extra-space-storage/id1891824905
Spotify: https://open.spotify.com/show/6EWXGUBUXbfkF4KiEVm67B
Explore more:
Read the full episode: https://www.extraspace.com/inside-exr/podcast/s1-e13-dayna-hathaway-marketing/
Apply to Extra Space Storage: https://careers.extraspace.com/
Find storage near you: https://www.extraspace.com/storage/facilities/
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