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What's really driving supplement purchase decisions, and how can marketers, formulators, ingredient suppliers, and investors use this data to make informed decisions?
Join Len Monheit and Steve Imgrund as they dive into the latest Industry Transparency Center data from over 4,000 supplement consumers across the US, UK, Germany, Italy, South Korea, Australia, and India to uncover how people take, use, and choose their supplements.
They'll break down regional differences reshaping the industry, explore how to craft messaging that resonates across demographics, and examine the evolving role branded ingredients play in consumer trust and purchasing behavior.
Whether you're aligning formulations to emerging health concerns, evaluating market demand, or positioning your brand for growth in 2026, this data reveals where the real opportunities are.
Want a preview of the data? Download our Snapshot Report today: https://itcstrategy.com/supp-snapshot-download/
Connect with us on LinkedIn or visit us at itcstrategy.com
