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Inboxing with Naomi West: How to Make Your Emails More Valuable and Entertaining
In this episode of Inboxing, I interviewed Naomi West, a senior email and lifestyle marketer and product marketing manager at Parcel. We discussed a wide range of topics related to email marketing, including mistakes companies make, how to make emails more entertaining and valuable to subscribers, trends and changes in the email industry, and tools for email marketing. Naomi also shared her experience using AI to prompt her copywriting and recommended resources for those in the email space.
Timestamps:
- 00:35 Introduction to Naomi West
- 01:29 Naomi's interest in email marketing
- 04:19 Becoming "Email from Naomi"
- 07:53 Using Abby's cool features for inspiration
- 11:48 Simple things to consider in email campaigns
- 15:03 Making emails interesting and valuable to subscribers
- 20:31 Impactful email series
- 23:18 Using AI for Copywriting
- 28:20 Favorite tools for email marketing
- 35:04 Changes in email with the emergence of new Gmail annotations
- 36:54 Following "Really Good Emails" on Twitter for email wisdom
- 38:00 The potential impact of AI on email marketing
- 40:44 Final thoughts on making email a fun and creative space
- 42:21 Conclusion and call to action for listeners
Length: 43:10
Host: Hillel Berg
Guest: Naomi West
Credits: Produced by Inboxing, edited by [Editor's Name]
Links:
- Parcel: https://www.parcel.io/
- Really Good Emails: https://reallygoodemails.com/
- Google Slides: https://www.google.com/slides/
- Email Preview IO: https://emailpreview.io/
- Canva: https://www.canva.com/
- Figma: https://www.figma.com/
- Notion: https://www.notion.so/
