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For medical publication professionals, “strategy” is more than a series of well-executed tactics. It means understanding where you want to go, why you want to get there, and how publication supports broader scientific objectives.
In this episode, Rob sits down with Amanda Tollen, Global Business Director, Medical at Avalere Health, and Hicham Naimy, Director of Scientific Publications at Takeda. They discuss what it really means to be strategic in medical publication planning, how to align agency and client teams, and where AI can support strategic thinking.
To join ISMPP, visit our website at https://www.ismpp.org/
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ตอนอื่นๆ ใน PODCAST นี้
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Today on In Plain Cite, we explore the integration of social media into medical communication strategies, addressing how social media serves as an "additional channel" in publication planning, enabling the rapid dissemination of critical scientific data to healthcare professionals.
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ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก ISMPP ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
